Lei Day began in 1928. It is celebrated state wide with parades, coronation courts, flowers woven into colorful garland lei's, beautiful dances and the sounds of Hawaiian music. Lei Day is the holiday honoring the spirit of Aloha. And another chance to wear these pretty dresses! A Lei is given to show friendship, appreciation and respect. They bestow blessing and honor. We have a beautiful variety of dresses perfect for this lei day!